G-Star RAW HQ / OMA
The horizontal building spans 27,500 square meters and stretches 140 meters in length. It comprises a central creative hub that houses G-Star RAW's essential departments. This creative center is encircled by offices, parking spaces, and supporting amenities. The differentiation between the functional support areas and the dynamic creative core is emphasized by the use of distinct materials. The outer ring is constructed from black concrete, giving it a solid and unified appearance, while the transparent glass facade reveals the vibrant creative core within. The lower section of the ring serves as a base for parking and drop-off purposes, as well as a platform for installations and events.
