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GR10K Fall 2024 "Incognito"
GR10K "Incognito" Fall 2024 Ad Campaign







Invisible: Abbott Thayer and the Art of Camouflage
Abbott H. Thayer is now best known for his portraiture and paintings of angels, such as this one from 1887 held by the Smithsonian American Art Museum. He was also obsessed with nature, particularly how animals could disappear through their color patterns into a landscape.
Thayer identified two visual phenomena undergirding this invisibility: “obliterative countershading” and “disruptive patterning.” In the first, animal skins achieve an illusion of monochrome flatness via coloration darkest in sunlit parts and lightest in areas generally bathed in shadows: examples include the light bellies of otherwise dark rabbit coats or the silver undersides of sharks. The resulting visual compression of a three-dimensional form produces an illusion of monochrome flatness. The second principle takes this illusion to the next level of protective concealment: mottled patterns corresponding to the animal’s habitat disrupt the contours of its flat silhouette, resulting in an impression of not being there.


2004 Nike Women's Spring Footwear Catalog
The 2004 Nike Women’s Spring Footwear Collection documents a transitional period in Nike design, where performance running, training, and lifestyle silhouettes were increasingly developed with women-specific tooling, proportions, and material strategies. The catalog presents a cross-section of early-2000s innovation, including lightweight mesh constructions, injected and Phylon-based midsoles, visible Air cushioning, and emerging considerations around fit, stability, and flexibility tailored to female athletes. Alongside technical models, the collection also reflects Nike’s growing emphasis on color, graphic treatments, and coordinated seasonal palettes, positioning footwear not only as athletic equipment but as part of a broader design system aligned with apparel and sport culture at the time.
Catalog download link below and through the server page.





Lightning Archives Vol.150 NIKE CHRONICLE DELUXE 1971 to 1980s
Muscle Suits, The Cell designed by Eiko Ishioka
They were called the “muscle suits” in The Cell. Eiko Ishioka designed them to resemble exposed musculature, turning the body into a surreal anatomical armor that fit the film’s psychological and dreamlike visuals.


Yohji Yamamoto, S/S 1995.
via venusimleder
Mercedes-Benz W126 S-Class — Red Leather Interior
Maison Martin Margiela lookbook photographed by Mark Borthwick, 1999












Nanzenji Temple Autumn Foliage, Higashiyama, Kyoto
Maison Martin Margiela x Kanye West Yeezus Tour Custom Outfits


White Mountaineering aw2012 Wool Blend Pant
White Mountaineering fw2012 hunting Jacket
White Mountaineering aw2012 3/4 Pant
Geneva Sound System Model XS
The Geneva Sound System Model XS, the smallest of Geneva Lab's lacquered-cube speakers: a piano-finish box with a flip-up top, FM tuner and dock. Here in red.

VISVIM aw2012 BALLISTIC 20L BACKPACK
Hands holding weapon illustrations
Matsumoto Castle, Nagano Prefecture
Akira and the traumatic spectre of nuclear war
Stutterheim Stockholm Raincoat in Red
NIKE FOOTSCAPE FREE SAWTOOTH PACK RED
487785-600 (Red)




THE NORTH FACE FALL WINTER 2011 LOOKBOOK
Nike x Undercover Gyakusou SS2014 Sweat Map Long-Sleeve Top
Nike x Undercover Gyakusou Holiday 2013




laser cut elastic drawstring holes
Stone Island Fall/Winter 2013 Garment Dyed Down Gilet
the grove pavillion
the grove pavilion is located at the center of the arced walkway where it briefly touches upon land, between the constantly texture of the water and matured trees. barbeques and public space provide recreational services to visitors within a subdued black structure that frames the colorful surrounding landscape. continuing eastward down the walkway leads to the wilkinson’s point pavilion born from an existing concrete pad built in the mid 20th century as the foundation for an unrealized bridge. the pavilion, a series of intersecting planes exhibiting various degrees of transparency and filtering of views and colors, cantilevers out over the water framing the site and a large open-air pad capable of hosting large scale events. massive concrete walls support a floating canopy containing an expansive red glass wall and a yellow skylight towards the cantilevered portion. the architecture adopts a simple form, poetic and restrained in the landscape, an experience heightened by its relative isolation from any other man-made developments.















"Wendover II (For John)" by Barry Underwood




Angela Lindvall photographed by Mert & Marcus, 2002
Angela Lindvall POP (F/W 2002) ph. Mert & Marcus
Bas Princen — Colonnade Infrastructure Photograph
Adam Curtis — The Trap: What Happened to Our Dream of Freedom (BBC, 2007)
Comme des Garcons Tokyo Atelier — ARTE Documentary Still
Hermès Fall 1998
Hermès Fall 1998, inside the Margiela years: a private uniform with the lights left low.
The house codes are still there, but drained of announcement. Long coats, sleeveless shells, leather sleeves, flat boots, gloves, cashmere, grey wool, tobacco brown, black. Luxury held like a tool, not a trophy.
It is almost hostile in how little it performs. Monastic, office-punk, weatherproof, expensive without asking to be seen. A wardrobe for people who know exactly what they are looking at.



































Arc'teryx Veilance Firmament Berlin
Porter Yoshida White Mountaineering
Nike ACG Rongbuk Mid Gore-Tex — Black/Red and Black/Royal Blue
Conflict Photojournalism — Middle East and Caucasus 1980s–90s
West African Conflict — Armed Soldiers Documentary
Afghanistan War — NATO Coalition Forces Documentary
Horst Faas — Michelin Rubber Plantation, Vietnam, 1965
Stairs at the Leipzig opera house
STONE ISLAND SHADOW PROJECT HIP BAG
Hip bag in Trylon-R 2.5L, metallic-effect iridescent nylon, printed with a micro geometrical grid pattern, overprinted with a tiger-skin effect and with a laminated internal Wind-Tex® membrane. Cordura® lining. Over-dyed on finished garment.
Zip closure. Inside, the Stone Island Shadow badge. Second pocket closed by zip on the back. Adjustable belt in nylon tape, closed by buckle.
STONE ISLAND SHADOW PROJECT TRANSFORMABLE MESSENGER BAG
STONE ISLAND SHADOW PROJECT
90231
CATEGORY_EQUIP_BAGJACK® SHADOW TRANSFORMABLE MESSENGER BAG_TRYLON-R 2.5L WITH CORDURA®
Messenger bag in Trylon-R 2.5L, metallic-effect iridescent nylon, printed with a micro geometrical grid pattern, overprinted with a tiger-skin effect and with a laminated internal Wind-Tex® membrane. Cordura® lining. Over-dyed on finished garment.
Pocket with vertical zip fastening and Stone Island Shadow badge under the flap. Two front side pockets with flap and snap fastening and one central front pocket with horizontal zip fastening. White PVC Internal shell with padded nylon divide. By means of a series of tapes, straps and buckles, the bag may be transformed into a briefcase or back pack.
Nike ACG Lunar Macleay China
The Nike ACG Lunar MacLeay 'China' (2010) in Solar Red and Moss Green, a lightweight hiking-style shoe on a Lunarlon midsole. Part of Nike's All Conditions Gear line.

Nike Cascade Messenger Bag — Grey / Red
Boogie — Belgrade Belongs to Me
Nike Lunarfly+ 2 Trail — Dark Grey / Varsity Red
Undercover Spring/Summer 2008 "Summer Madness" Concore GORE-TEX Mountain Parka
WTAPS x M&M Incense Chamber
US Marine Corps — Afghanistan Helmand Province
Comme des Garçons Homme Plus — i-D No. 206 The Inspiration Issue, February 2001
Nike LunarGlide+ 2 Men's Running Shoe — Navy/Red
Antique Tekke Turkoman Main Carpet
Maison Martin Margiela — Paris Headquarters, Rue Saint-Maur


Tebori Tattoo Technique — Close-Up Process Photography